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Headshots vs Branding Photos? What is the difference and which do you need?

Updated: Sep 17, 2019

Are you confused about the difference between Headshots and Branding photo shoots?

The two have started blurring their lines together and you may not be sure of which one you need .

Headshots are no longer just the formal head and shoulders crop with the artificial smile and the stiff pose that we have seen in the past. They can be more casual and real these days but still, their purpose is to answer one question “Who are you?" It puts a face to the name and that is a great place to start. But what kind of photos do you really need for your business?

If you are marketing yourself or your services online, then you need to have photos to help you connect with your ideal clients. Gone are the days when that needed to be a generic looking headshot from a Sears photo lab. We want your images to represent who you are as a person and who you will be in your business. Our clients are real people who live in the real world and want to connect with business owners who understand that world.

A Branding Photo shoot is exactly what you need to help communicate that to your potential clients. If a headshot answers the question, “Who are you?” then your Branding photos need to answer, “What do you do?”

So much of our marketing now a days is conducted across a screen so creating a personal connection through images is more important than ever. If you are using social media and other online platforms to promote your business and want your products or services to be on the minds of your clients on a daily basis, then a professional Branding Photoshoot is just what you need to charge ahead to the next level.

Branding Photos are like a lifestyle shoot of your business, covering it from all sides and creating a “feel good” impression for your clients. Together, we will create a large reservoir of images in various work-related scenarios.

Meeting with clients

Showing your work space

Showing off your products, both real and virtual

Behind the scenes of your business day

We will create all of these scenarios to suit your brand, personality, and business and capture images to be used for your blog, social media, website, marketing materials, etc.

Delivering valuable content to your followers on a regular basis is the best way to help you get seen. You might be hiding behind your products or services and hoping that the quality or your work will be enough to reach new clients. That is exactly how I was operating in my business for a long time. It wasn’t until I began showing my face and really speaking to my people that the business began to grow. I am excited create the same experience for you! There may be dozens of other business in town just like yours but YOU are the one factor that sets yours apart from everyone else. You are your greatest asset so it’s time to start using it to your advantage.

I would love to chat with you about your business needs and how I can cheer you on!

Send me a messages or give me a call.


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